Business Pinterest Account

Business Pinterest Account: Secrets to Success

Table of Contents

In today’s digital age, social media has become an indispensable tool for businesses to connect with their target audience and drive brand awareness. Among the various social media platforms available, Pinterest stands out as a visual discovery platform that offers immense potential for businesses to showcase their products and services in a visually appealing manner. In this blog post, we will explore the significance of having a business Pinterest account and how it can help businesses effectively promote their products, drive traffic, and increase sales.

Understanding Pinterest for Business

Pinterest is more than just a social media platform – it is a visual discovery engine that has gained tremendous popularity over the years. With its unique approach to content curation and a highly engaged user base, Pinterest offers businesses an opportunity to showcase their products and services in a visually compelling way. In this section, we will explore the fundamentals of Pinterest for business and how it can benefit your brand.

Overview of Pinterest as a Visual Discovery Platform

Pinterest is a virtual pinboard where users can discover, save, and organize ideas on various topics. It serves as a platform for inspiration, enabling users to explore new ideas and find solutions to their interests and needs. From recipes and home decor to fashion and travel, Pinterest covers a wide range of categories that cater to diverse user preferences.

As a business owner, having a presence on Pinterest allows you to tap into this visually-driven platform and connect with users who are actively seeking inspiration and ideas related to your niche. By leveraging captivating visuals and strategic content, your business can capture the attention of potential customers and drive engagement.

Key Benefits of Using Pinterest for Business Promotion

Pinterest offers several key benefits that make it a valuable platform for business promotion:

  • Driving Traffic and Increasing Brand Visibility: With over 450 million active users, Pinterest provides a vast audience for businesses to reach and engage with. By creating compelling visual content and optimizing it for discoverability, you can drive traffic to your website, increase brand visibility, and expand your online presence.
  • Showcasing Products and Services: Pinterest’s visual nature makes it an ideal platform for showcasing your products or services. By creating attractive pins that highlight the key features and benefits of what your business offers, you can capture the interest of potential customers and entice them to explore further.
  • Inspiring and Influencing Purchase Decisions: Pinterest users often turn to the platform for inspiration and ideas when planning purchases. By curating boards and pins that align with your target audience’s interests and aspirations, you can position your business as a source of inspiration and influence their purchase decisions.
  • Building Brand Authority and Trust: Pinterest allows you to establish your brand as an authority in your industry by sharing valuable and insightful content. By consistently providing high-quality, engaging pins that resonate with your target audience, you can build trust, credibility, and loyalty among potential customers.
Pinterest for Business Promotion

Differentiating Personal and Business Accounts on Pinterest

It’s essential to understand the distinction between personal and business accounts on Pinterest. While personal accounts are suitable for individual users to save and organize content based on their interests, a business Pinterest account provides additional features and functionalities tailored specifically for businesses.

With a business account, you gain access to Pinterest Analytics, which provides valuable insights into the performance of your pins and boards. This data allows you to understand your audience better, track engagement metrics, and refine your Pinterest strategy accordingly.

Setting Up a Business Pinterest Account

Setting up a business Pinterest account is a crucial step in leveraging the platform for effective brand promotion and engagement. In this section, we will guide you through the process of creating and optimizing your business Pinterest account to maximize its potential.

Creating a New Pinterest Account for Your Business

To create a business Pinterest account, follow these steps:

  • Visit the Pinterest website and click on the “Sign up” button.
  • Choose the “Create a business account” option.
  • Fill in the required information, including your email address, password, and business name.
  • Select your business type from the provided options.
  • Review and agree to the terms of service and privacy policy.
  • Click “Create account” to complete the process.
  • Congratulations! You have successfully created a business Pinterest account.

Optimizing Your Profile Information

Once your business account is set up, it’s essential to optimize your profile information to make it informative and appealing to potential followers. Here are some key elements to focus on:

  • Business Name: Use your business name as it appears in your branding and ensure consistency across all your online platforms.
  • Username: Choose a username that reflects your brand and is easy to remember.
  • Bio: Craft a compelling and concise bio that highlights what your business offers and what sets it apart.
  • Location: Specify your business’s location to help users find you if you have a physical presence.
  • Website Link: Add the link to your website to drive traffic and encourage users to explore more about your business.

By optimizing your profile information, you make it easier for users to understand your business and engage with your content.

Choosing the Right Profile Picture and Cover Image

Visual elements play a vital role in attracting and engaging users on Pinterest. When selecting your profile picture and cover image, keep the following tips in mind:

  • Profile Picture: Choose a professional and recognizable image, such as your logo or a high-quality photo of your brand. This helps users identify your business quickly.
  • Cover Image: Use an eye-catching image that represents your brand and captures the essence of what you offer. It can be a product shot, a lifestyle image, or a visually appealing design.

Remember, visually appealing and on-brand images help create a positive impression and grab users’ attention.

Linking Your Website to Your Pinterest Account

Linking your website to your Pinterest account is essential for driving traffic and ensuring a seamless user experience. Follow these steps to link your website:

  • Go to your Pinterest profile and click on the three dots (…) at the top-right corner.
  • Select “Edit settings” from the dropdown menu.
  • In the left sidebar, click on “Claim” under the “Account” section.
  • Choose the “Claim your website” option.
  • Enter your website URL in the provided field.
  • Follow the instructions to verify your website ownership.

Linking your website helps establish credibility and allows users to easily navigate from your Pinterest account to your website, where they can explore your offerings in more detail.

Verifying Your Website on Pinterest

Verifying your website on Pinterest provides additional benefits such as access to Pinterest Analytics and the ability to use features like Rich Pins. Here’s how you can verify your website:

  • Go to your Pinterest profile and click on the three dots (…) at the top-right corner.
  • Select “Edit settings” from the dropdown menu.
  • In the left sidebar, click on “Claim” under the “Account” section.
  • Choose the “Claim your website” option.
  • Follow the instructions provided to verify your website using one of the available verification methods (HTML file upload, HTML tag, or DNS verification).

Verifying your website enhances your account’s credibility and unlocks valuable insights and features to support your business goals.

Creating Compelling Pinterest Boards

Pinterest boards are at the core of organizing and curating content on the platform. They serve as a way to categorize your pins and provide users with a clear and engaging browsing experience. In this section, we’ll explore the essential steps to create compelling Pinterest boards that attract your target audience and effectively represent your business.

Creating Compelling Pinterest Boards

Identifying Your Target Audience and Their Interests

Understanding your target audience is crucial for creating boards that resonate with their interests and needs. Consider the following steps to identify your target audience on Pinterest:

  • Research: Conduct thorough research to determine the demographics, preferences, and interests of your existing and potential customers. Use analytics tools to gather insights about your website visitors and social media followers.
  • Pinterest Analytics: Utilize Pinterest Analytics to gain valuable information about the demographics and interests of your Pinterest audience. This data will help you tailor your boards to their preferences.

Selecting Relevant Board Topics for Your Business

Once you have a clear understanding of your target audience, it’s time to select board topics that align with your business and appeal to your audience’s interests. Consider the following tips:

  • Relevance: Choose board topics that are directly related to your business niche and offerings. Focus on topics that your target audience is likely to search for and engage with.
  • Variety: Offer a variety of board topics to cater to different aspects of your business. For example, if you have a fashion brand, you can have boards for different clothing categories, styling tips, and fashion inspiration.
  • Seasonal and Trending Topics: Stay up-to-date with seasonal trends and incorporate them into your board topics. This allows you to tap into current interests and maximize engagement.

Crafting Keyword-Rich Board Titles and Descriptions

Optimizing your board titles and descriptions with relevant keywords is crucial for enhancing their discoverability on Pinterest. Follow these best practices:

  • Keyword Research: Conduct keyword research to identify popular and relevant keywords related to your board topics. Use tools like Pinterest Trends, Google Keyword Planner, or third-party keyword research tools.
  • Title Optimization: Incorporate targeted keywords naturally into your board titles. Keep them concise, descriptive, and engaging to capture users’ attention.
  • Description Optimization: Write informative and keyword-rich descriptions for your boards. Include relevant keywords naturally and provide a brief overview of what users can expect from the board’s content.

Crafting Engaging Pins

Pins are the lifeblood of Pinterest, capturing users’ attention and driving engagement. In this section, we’ll explore the essential strategies for crafting visually appealing and compelling pins that effectively promote your business on Pinterest.

Best Practices for Creating Visually Appealing Pins

Visually appealing pins are more likely to catch users’ attention and encourage them to explore further. Consider the following best practices when creating pins:

  • High-Quality Images: Use high-resolution images that are clear, vibrant, and visually appealing. Avoid blurry or pixelated images that may deter users from engaging with your pins.
  • Eye-Catching Graphics: Incorporate eye-catching graphics, such as overlays, text, or icons, to make your pins stand out. These elements can help convey key messages and attract attention.
  • Consistent Branding: Maintain consistent branding elements, such as your logo, colors, and fonts, across your pins. This creates a cohesive and recognizable visual identity for your business.
  • Whitespace and Composition: Utilize whitespace strategically to create a clean and uncluttered design. Pay attention to composition, ensuring that the main elements are well-balanced and visually pleasing.
Crafting Engaging Pins

Writing Compelling Pin Descriptions with Keywords

Pin descriptions play a crucial role in providing context, enticing users to click, and improving your pins’ discoverability. Consider the following tips for writing compelling pin descriptions:

  • Keyword Research: Conduct keyword research to identify relevant and popular keywords related to your pin’s topic. Incorporate these keywords naturally into your pin descriptions to improve search visibility.
  • Concise and Descriptive: Write concise and descriptive pin descriptions that accurately represent the content of your pin. Clearly communicate the value or benefit users can expect from clicking on the pin.

Utilizing Hashtags Effectively on Pinterest

Hashtags on Pinterest help categorize and discover content. By utilizing hashtags effectively, you can improve the visibility and reach of your pins. Consider the following tips:

  • Relevant Hashtags: Use relevant hashtags that accurately represent the content and topic of your pin. Research popular hashtags within your niche and incorporate them strategically.
  • Limited and Targeted: Avoid overusing hashtags and keep them focused. Using too many hashtags can dilute your message and make your pins appear spammy.

Implementing Pinterest SEO Strategies

Implementing effective SEO (Search Engine Optimization) strategies on Pinterest can significantly improve the visibility and discoverability of your business Pinterest account. In this section, we’ll explore key strategies to optimize your presence on Pinterest and attract relevant traffic to your account.

Conducting Keyword Research for Pinterest

Keyword research is the foundation of any successful SEO strategy. By identifying the right keywords, you can align your content with users’ search queries and increase the likelihood of your pins appearing in relevant search results. Consider the following steps for conducting keyword research on Pinterest:

  • Pinterest Search Bar: Start by using the Pinterest search bar to explore keywords related to your business niche. Begin typing relevant terms and see what auto-suggestions appear. These suggestions are based on popular search queries on Pinterest.
  • Keyword Tools: Utilize third-party keyword research tools, such as Google Keyword Planner or Pinterest Trends, to identify popular keywords and search volumes on Pinterest. These tools provide valuable insights into user behavior and help you uncover relevant keywords to target.

Incorporating Keywords into Board Names, Pin Descriptions, and Profile

Strategically incorporating keywords into your board names, pin descriptions, and profile helps improve the visibility of your content in Pinterest search results. Consider the following areas where you can optimize your keywords:

  • Board Names: Choose descriptive board names that incorporate relevant keywords. For example, instead of “Fashion Inspiration,” use “Trendy Fashion Inspiration for Women” to include targeted keywords.
  • Pin Descriptions: Write compelling pin descriptions that include relevant keywords. Incorporate keywords naturally and provide valuable information about the pin’s content to entice users to click.
  • Profile: Optimize your business Pinterest account’s profile by including relevant keywords in your profile description and business name. This helps Pinterest understand your account’s focus and improves its visibility in search results.

Leveraging Pinterest’s Guided Search Feature

Pinterest’s guided search feature provides users with suggestions and related keywords as they search for content. Leveraging this feature can help you discover additional keywords and optimize your content accordingly. Consider the following strategies:

  • Related Keywords: Pay attention to the related keywords that appear in the guided search feature when you perform a search on Pinterest. These related keywords can give you insights into popular search queries and help you identify additional keywords to target.
  • Content Optimization: Use the related keywords in your pin descriptions, board names, and profile to align your content with users’ search intent. This optimization increases the chances of your content appearing in relevant search results.

Utilizing Rich Pins to Provide Additional Context

Rich Pins are enhanced pins that provide additional context and information about your content. By utilizing Rich Pins, you can improve the user experience and make your pins more informative. Consider the following types of Rich Pins:

  • Product Pins: If you have an Ecommerce business, utilize Product Pins to include real-time pricing, availability, and purchase links. This additional context makes it easier for users to shop directly from your pins.
  • Article Pins: If you have a blog or publish articles, use Article Pins to include a headline, author, and a brief description. This provides users with a preview of the article’s content and encourages them to click through to your website.

Growing Your Pinterest Audience

Growing your Pinterest audience is essential for expanding your reach, increasing engagement, and driving traffic to your business Pinterest account. In this section, we’ll explore effective strategies to attract new followers and engage with the Pinterest community.

Promoting Your Pinterest Account on Other Platforms

Promoting your business Pinterest account on other platforms can help you reach a wider audience and drive traffic to your Pinterest profile. Consider the following strategies to cross-promote your Pinterest account:

  • Website Integration: Embed Pinterest widgets or follow buttons on your website to encourage visitors to discover and follow your Pinterest account. This allows your website visitors to easily access and engage with your Pinterest content.
  • Social Media Promotion: Share your best pins and boards on your other social media platforms, such as Facebook, Twitter, or Instagram. Encourage your existing followers to follow your business Pinterest account for additional inspiration and content.
  • Email Marketing: Include links to your Pinterest profile and specific pins or boards in your email newsletters. Provide exclusive content or incentives to your subscribers to follow your Pinterest account.

Engaging with the Pinterest Community through Comments and Likes

Engaging with the Pinterest community is crucial for building relationships, increasing visibility, and attracting new followers. Consider the following strategies:

  • Commenting on Pins: Leave thoughtful and relevant comments on other users’ pins. Engage in conversations, provide insights, and show genuine interest in the content. This helps you build connections and draw attention to your own Pinterest account.
  • Liking and Repinning: Show appreciation for high-quality content by liking and repinning pins that resonate with your brand. This not only supports other creators but also increases your visibility in the Pinterest feed and encourages users to explore your profile.

Using Pinterest Analytics to Gain Insights into Your Audience

Pinterest Analytics provides valuable insights into your audience, their behavior, and the performance of your pins and boards. Utilize Pinterest Analytics to gain a deeper understanding of your audience and optimize your content. Consider the following metrics:

  • Audience Demographics: Understand the demographics of your Pinterest followers, including their age, gender, and location. This information helps you tailor your content to better resonate with your target audience.
  • Top Pins and Boards: Identify your most popular pins and boards based on engagement metrics such as saves, clicks, and impressions. Analyze the characteristics of these high-performing pins and boards to inform your content strategy.


Establishing a business Pinterest account offers numerous benefits for brands and entrepreneurs. By leveraging Pinterest’s visual platform, businesses can showcase their products, services, and ideas in a visually appealing and engaging manner. With effective strategies such as optimizing content, promoting on other platforms, collaborating with influencers, engaging with the Pinterest community, and utilizing analytics, businesses can attract a growing audience, drive traffic, and measure success. Pinterest’s unique features and vast user base make it a valuable platform for businesses to expand their reach, increase brand visibility, and connect with their target audience. By harnessing the power of Pinterest, businesses can unlock new growth opportunities and achieve their marketing goals.


How can I promote my business Pinterest account on other platforms?

You can promote your business Pinterest account by integrating widgets on your website, sharing pins on social media, and including links in email newsletters.

How can I measure the success of my business Pinterest account?

Measure success by tracking engagement metrics, follower growth, and website referrals using Pinterest Analytics.

How can I adjust my Pinterest strategy based on data and insights?

 Adjust your strategy by optimizing top-performing content, conducting iterative testing, and regularly reviewing Pinterest analytics.